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Content marketing – beyond the hype
Hype surrounding content marketing reached fever pitch in 2014. Heralded as the saviour of everything from digital display advertising to the 30 second spot, was there really any substance behind the...
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What Apple and Google can learn from the festival market
Consumer wearable tech is not relevant, fashionable or user friendly enough to be as successful as it was tipped to be. Google Glass has all but failed, and only 1% of the UK are interested in the...
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To pay or not to pay?
It’s the burning question for anyone who has ownership of social media channels. The truth is, both organic and paid social activity have their benefits and both can be used alongside each other for...
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